Meet Lizzeth

Founder + Educator + Artist

Here is a little bit about Lizzeth...ok ok maybe a lot.

Lizzeth Gutierrez always felt naturally drawn toward the arts. Born into the Ecuadorian culture, which is known for art, architecture, and sculpture, she developed a creative eye at a very young age. It was also in this environment where her love for art, beauty, and aesthetics blossomed. Lizzeth learned to refine her artistic skill for color, tone, texture, symmetry, and precision in pottery classes, which helped shape her into the successful artist she is today. Through her strong hand-eye coordination and her ability to visualize her client's needs, Lizzeth can create the desired look from start to completion. Her forefront involvement as an artist within both the beauty and micropigmentation industry and her passion for innovation are what keeps her skills contemporary, polished, and professional.

Lizzeth is devoted to sharing her knowledge of all things related to beauty and making her clients feel beautiful inside and out. She has over 18 years of experience in the beauty industry, 8 + of those years in Permanent Cosmetic Tattooing. Her career in the beauty industry began as a Manager for Benefit Cosmetics, where she worked with people of all ages, ethnicities, skin tones, and facial structures. It was during this time she not only mastered her artistic skills but also sharpened her business acumen.

Lizzeth always dreamed of becoming an entrepreneur doing what she loves. She took her career to the next level by pursuing her Master Esthetics accreditation. This education gave her the knowledge for skin care regimen, making her a specialist on flawless looks and healthy glowing skin. Upon completing her schooling, Lizzeth founded LG Beauty Muse in 2012, a beauty service company and mobile spray tanning servicing the DC Metropolitan area. She worked with the Miss United States Organization, Univision Washington D.C, as well as various designers, photographers and hundreds of brides. She takes great pride in service excellence and customer experience.

In 2015, Lizzeth pursued a career in permanent cosmetic makeup, further developing her skills by training with, and gaining knowledge from industry pioneers and combining her knowledge and talents. A keen eye for detail, steady hand, and patience, combined with her technical expertise and artistic skill, ensures that her work is consistent with the very highest standards. She delivers realistic and natural artistry.

In 2019 Lizzeth founded ID ARTSY. She is both honored and humbled to have clients from all over the world who have placed faith in her artistry. She is trained in the latest techniques in permanent cosmetic tattooing and paramedical tattooing, using the newest technologies in equipment, methods, and products to master everything from eyebrows, eyeliner, lips, areola/nipple restoration and scar camouflage. With exceptional professionalism, Lizzeth ensures her clients to have the best experience with achieving the most natural looking results with minimum discomfort. She places the customer's comfort and care above all else and delivers consistent, unparalleled results to every client, on every visit.

In 2021 Lizzeth launched ID ARTSY ACADEMY to teach and mentor other artists and practitioners about the ins and outs of micropigmentation.

Lizzeth is multi-state licensed in Micropigmentation both in Virginia and Washington, D.C. She maintains her annual certification in Blood Borne Pathogens (BBP) safe practices and has met all State, County, and local regulations.

Her fierce passion and her drive for self-discovery and self-development give her a limitless ceiling as an artist.